3 of 3 Items
3 of 3 Items
No one is coming to do it for you.
We Defy The Norm is a veteran-founded lifestyle brand built for people who refuse to settle. Founder Cody Alford spent more than 15 years in the U.S. Marine Corps, including service as a Marine Raider, and now builds a community around resilience, self-reliance and living with purpose.
The Collab
We brought the platform. Defy the Norm brought the attitude. Together we built a limited-edition 10/22 LDR in their custom camo, available as a rifle, pistol and SBR.